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Read insights on creativity and human behaviour.
January 24, 2024
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Q-BT
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ENG
500Startups founder Dave McClure was quoted saying, “A ‘startup’ is a company that is confused about 1. What its product is. 2. Who its customers are. 3. How to make money.“
December 21, 2022
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Q-BT
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ENG
If there’s one thing I learned while earning my degree in Cognitive Psychology, it’s that context matters. It matters so much because it always exists.
December 30, 2021
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TheMarker
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HEB
A deep understanding of human behavior and tools for creative thinking form the foundation of Q – BT’s activities, assisting companies and organizations in deciphering and solving business problems.
December 2, 2021
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Q-BT
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HEB
In his talk, “Be A Player, Not A Victim,” Fred Koffman, an executive coach and advisor on leadership and culture, holds an apple in one hand and lets it fall down. The apple falls into his other hand below.
November 11, 2021
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GLOBES
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HEB
Studies show how group pressure leads people to make wrong decisions. When making business decisions, this can be dangerous for the organization. The good news: there are ways to minimize this phenomenon.
October 23, 2021
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GLOBES
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HEB
When people are asked to justify their choices, they become more cautious.
September 17, 2021
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GLOBES
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HEB
Why do people sign up for a marathon for the first time at the beginning of a new decade in their lives, and how can we create artificial time markers to kickstart a stalled project?
August 14, 2021
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GLOBES
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HEB
How a experiment with a box of thumbtacks can help you open your mind even in the workplace.
July 22, 2021
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GLOBES
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HEB
Before making decisions based on the data in front of you, it’s important to ask what data is missing in order to understand the bigger picture.
July 1, 2021
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GLOBES
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HEB
What is psychological distance and how can it help in making managerial decisions?
July 13, 2021
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Q-BT
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ENG
In 1985, the story goes that Andy Grove, Intel’s former president, CEO, and chairman was stuck in debate with Intel’s chairman and CEO at the time, Gordon Moore. They were exhausted from their internal discussions around memory chips and what to do next, to put it simply.
May 25, 2021
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GLOBES
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HEB
Risk aversion is a person’s reluctance to prefer a deal with uncertain outcomes over a deal with more certain outcomes, even if the expected profit is lower. How do we overcome risk aversion? Imagine that the competitors are succeeding.
April 27, 2021
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Q-BT
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ENG
In his TED Talk entitled ‘What’s the Difference Between Real and Perceived Value?’, Rory Sutherland, the vice chairman of Olgivy & Mather in the U.K, shares a remarkable anecdote about how engineers sought to make the train journey from London to Paris better.
April 27, 2021
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Q-BT
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ENG
Let’s try a simple exercise: Think about a new product you recently purchased and were excited to use right away. Make sure it’s something you knew you had very little chance of returning.
April 27, 2021
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Q-BT
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ENG
There you are. You’re standing in front of your audience of potential and existing customers, wanting nothing more than for them to take your intended action (such as requesting a demo or using the chatbot for customer support instead of calling).
April 20, 2021
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Q-BT
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ENG
When was the last time it took you less than four seconds to make an impactful decision?
April 22, 2021
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GLOBES
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HEB
What does the ‘Good Samaritan’ experiment teach us about human behavior, and why is compassion not only moral but also a beneficial strategy?
March 15, 2021
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Q-BT
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ENG
In the Olympic sport of curling, a curling stone is released along ice with the goal of getting the stone to stop as close to the center of the target as possible.
March 12, 2021
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GLOBES
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HEB
In employee satisfaction surveys, as in any case of message delivery, the way you present the data will influence decision-making. This is about the framing effect and the difference between a half-empty glass and a half-full glass.
March 11, 2021
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Q-BT
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ENG
In business, money does matter, but perhaps not as much as you think. Countless studies and findings have countered the myth that the best way to boost productivity is by way of monetary incentives. As always, context proves to matter. Yet still, many organizations are structured with financial incentives that aim to serve as extrinsic motivators.
October 10, 2024
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Q-BT
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ENG
If I told you that I knew what it would take to keep you reading, would you?
March 10, 2021
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Q-BT
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ENG
The future cannot be known for certain, but it is often predicted with great accuracy using information from the past. But, what happens when the world is overtaken by a pandemic that can only be described as “unprecedented?”
March 9, 2021
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Q-BT
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ENG
Why is it that we feel very annoyed when we get stuck in traffic behind a big truck that blocks the road, but we enjoy the experience of flying overseas for dozens of hours?
March 9, 2021
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Q-BT
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ENG
Why understanding human behavior is a key success factor for every business Less is more, right? Well, according to Betty Crocker’s marketing and data in the 1950s, context matters.
March 9, 2021
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Q-BT
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ENG
When approaching any type of design, it’s often said that, “The devil is in the details.” This same sentiment is applicable to the application of frameworks.
March 9, 2021
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Q-BT
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ENG
In life, moving from point A to point B rarely happens by way of one route. In the same vein, Behavioral Thinking has evolved by way of multiple and important histories. Let’s take a look at how this framework has come to be and its innate reliance on interdisciplinarity.
March 9, 2021
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Q-BT
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ENG
“We don’t know why customers are leaving us, and this is becoming a strategic problem that threatens our existence as a business.” These were the words of the CEO and Co-Founder of a growing start-up providing energy solutions in emerging markets. Two days later, I caught a flight to embark on a two-week journey to Abuja and Lagos, Nigeria to help find answers to his threatening problem.
March 9, 2021
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Q-BT
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ENG
Do you ever question why the people around you do the things they do? Chances are, you’re not even always aware of why you do the things you do. Behavioral insights provide such answers.
February 11, 2021
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GLOBES
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HEB
How did the ownership effect influence Intel’s decision to give up on memory chips, and what can we learn from it about creating business opportunities and increasing employee motivation?
January 14, 2021
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GLOBES
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HEB
This column will help you learn an effective method for increasing sales, improving managerial performance, and motivating people to take action.

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